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A Customer for Life

A Customer for Life

Lon Williams is a man that most all of us can relate to. He is a 67-year-old hunting and fishing fanatic from northern Michigan.  He spends the...

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How to Raise the Hunting Stakes

How to Raise the Hunting Stakes

The worst feeling when attempting to take down a monster buck is feeling outmatched and under-equipped. The woods can be a challenging place.  There...

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Strength in the Field

Strength in the Field

Every industry has standards. Ratings, durability, adaptations and specifications come with every product, from cars to canned food. In the hunting...

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